Services

product creation strategy

consumer and market insights

brand and product strategy

general management

 

product creation strategy

It begins with an insight and ideation, a knowledge of the competitive landscape, consumers and a long term vision and strategy.

  • Experience in driving revenue ($500M plus) and leading global teams.

  • Proven leadership expertise in driving, planning, organizing and implementing the product and marketing process from concept to product creation of over 1,000 product launches, managing product life cycles, and focused on bringing new innovation. 

  • Managed global teams to align with financial and corporate objectives for growth while aligning to Brand strategies.


consumer insights and market insights

Mining insights with a variety of methodologies to get to the core needs of your consumers.

  • Lead global consumer research and on-going key relationships to maximize opportunities by creating award winning products in several classifications.

  • extensive research in market and competitive landscape.


brand and product strategy

Putting it all together to form meaningful relationships and connecting consumers to your brand and products.

  • Strategic planning and roadmaps

  • High level integrated brand and product marketing plans

  • Concept to consumer

general management

  • Oversight to all aspects of operations, from budget management and planning, strategy and long range planning, to product creation and production management.