about christine

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Veteran product, brand and merchandising executive experienced in driving revenue and leading global teams.

With over 20 years of experience at global brands like Nike and adidas Christine has worked in her native Canada as well as extensively throughout the USA, Asia and Europe.  She has built several businesses within a brand to the number one market position globally.

Known for her passion for product and an entrepreneurial ability to quickly and profitably introduce new product innovations to market, Christine made her mark at Nike Canada, opening the first Nike banded store. She then moved on to lead several global categories at the Nike Headquarters in Portland, OR.  With a strength in collaboration, she oversaw double-digit growth leadership of the Nike Running Category.  Christine spent several years with adidas in California leading the transition of their golf apparel and accessories business and grew their global category leadership.

Christine has a passion for purpose driven brands. She is currently working as the GM of Solstice, a Portland based start-up.

Christine works with a variety of brands and founders and enjoys mentoring students and young entrepreneurs. She is currently serving on an executive Board of Directors and she volunteers to help raise funds for Cancer research.

Expertise:

Strategic Business Planning with a creative and innovative vision

Brand Positioning, Market and Consumer Research

Product Creation and Merchandising

General Management - Operations, Budget, Production, Product